We are in the midst of designing and implementing a visually branded wayfinding system for St Lawrence University. Our work began by evaluating their campus and designing a system of sign types to communicate a hierarchy of information for exterior signs. Our goal is to understand and create a strong and simple user experience, through the use of a family of on brand sign types.
Phase 1 will focus on the outer perimeter of campus, students and parents visiting, buses coming to athletic events, and service vehicles. Phase 2 will focus on the inner campus, students finding classrooms and Phase 3 will be off campus signage. Following their design standards, we are using SLU colors and font families. As we built a system, we explored at a variety of ways to build a coherent family of signs.
The solutions are built with having visibility and legibility from a distance, use of colors and materials. Our work included fabrication specification and guidance in the bid package.
Our work will continue with project management, communicating with the vendor, ensuring quality in fabricating and installation. The system will continue to be built out over the next couple of years.
WE DESIGN BRANDED ENVIRONMENTS, WAYFINDING & EXHIBIT DESIGN
We build three-dimensional environmental solutions that tells a story, creates wayfinding, builds a mood, embodies a spirit and crafts a distinct branded environment. Our work includes design, production and the fabrication of knowing how and what materials to use.